DIGITAL MARKETING 6 WEEKS

DIGITAL MARKETING 6 WEEKS

DIGITAL MARKETING 6 WEEKS

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

OVERVIEW OF DIGITAL MARKETING

    What is marketing and digital marketing?
    Understanding Marketing and Digital
    Marketing Process?



WEBSITE CREATION

    Understanding about Internet , websites ,
    domain , web server , web hosting etc.
    Planning of a website
    HTML Basic
    About CMS and creating website in
    Wordpress



SEARCH ENGINE OPTIMIZATION

    What is SEO?
    What are search engines and their
    functions ?
    Understanding traffic , keywords etc.
    Onpage optimization
    Off page optimization



PPC ADVERTISING (GOOGLE ADS)

    Understanding inorganic search results
    Introduction to Google Ads & PPC advertising
    Setting up Google Ads account
    Understanding Google Ads account structure
    Campaigns, Adgroups, Ads, Keywords, etc.
    Types of Advertising campaigns-Search, Display, Video
    Difference between search display campaign



SOCIAL MEDIA MARKETING

    What is social media
    Understanding the existing social media paradigms & psychology
    How social media marketing is different than others
    Facebook Marketing
    Linkedin Marketing
    Twitter Advertising



GOOGLE ANALYTICS

    Introduction to Google analytics
    Understanding Google analytics account structure
    How to set up analytics account
    Hot to add analytics code in website
    How to setup goals
    Importance of funnels



MOBILE WEB MARKETING

    Understanding Mobile Devices
    Fundamentals of Mobile marketing
    Advertising on mobile (App & Web)
    SMS marketing



ADSENSE BLOGGING

    What is Adsense
    How to get approved for Adsense
    What is Blogging
    How to Blog
    Wordpress Themes and Plugins



AFFILIATES

    What is Affiliates
    How to join and Earn with Affiliates
    Top Indian and Worldwide Bloggers
    How ot Earn Money with Blogging



ECOMMERCE MARKETING

    What is Ecommerce
    Top Ecommerce Website around the world
    Ecommerce scenario in India



GOOGLE ADS CERTIFICATION

    Ads Fundamental
    Search Advertising
    Display Advertising
    Video Advertising
    Shopping Advertising
    Mobile Advertising



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