DIGITAL MARKETING 6 WEEKS
DIGITAL MARKETING 6 WEEKS
The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.
OVERVIEW OF DIGITAL MARKETING
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What is marketing and digital marketing?
Understanding Marketing and Digital
Marketing Process?
WEBSITE CREATION
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Understanding about Internet , websites ,
domain , web server , web hosting etc.
Planning of a website
HTML Basic
About CMS and creating website in
Wordpress
SEARCH ENGINE OPTIMIZATION
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What is SEO?
What are search engines and their
functions ?
Understanding traffic , keywords etc.
Onpage optimization
Off page optimization
PPC ADVERTISING (GOOGLE ADS)
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Understanding inorganic search results
Introduction to Google Ads & PPC advertising
Setting up Google Ads account
Understanding Google Ads account structure
Campaigns, Adgroups, Ads, Keywords, etc.
Types of Advertising campaigns-Search, Display, Video
Difference between search display campaign
SOCIAL MEDIA MARKETING
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What is social media
Understanding the existing social media paradigms & psychology
How social media marketing is different than others
Facebook Marketing
Linkedin Marketing
Twitter Advertising
GOOGLE ANALYTICS
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Introduction to Google analytics
Understanding Google analytics account structure
How to set up analytics account
Hot to add analytics code in website
How to setup goals
Importance of funnels
MOBILE WEB MARKETING
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Understanding Mobile Devices
Fundamentals of Mobile marketing
Advertising on mobile (App & Web)
SMS marketing
ADSENSE BLOGGING
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What is Adsense
How to get approved for Adsense
What is Blogging
How to Blog
Wordpress Themes and Plugins
AFFILIATES
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What is Affiliates
How to join and Earn with Affiliates
Top Indian and Worldwide Bloggers
How ot Earn Money with Blogging
ECOMMERCE MARKETING
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What is Ecommerce
Top Ecommerce Website around the world
Ecommerce scenario in India
GOOGLE ADS CERTIFICATION
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Ads Fundamental
Search Advertising
Display Advertising
Video Advertising
Shopping Advertising
Mobile Advertising
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