DIGITAL MARKETING 6 WEEKS

DIGITAL MARKETING 6 WEEKS

DIGITAL MARKETING 6 WEEKS

The Internet and advances in digitization and social networking are transforming how companies and governments interact with customers and partners. The specialization in Digital Marketing provides students with the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.

[su_accordion][su_spoiler title=”OVERVIEW OF DIGITAL MARKETING” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    What is marketing and digital marketing?
    Understanding Marketing and Digital
    Marketing Process?

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”WEBSITE CREATION” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    Understanding about Internet , websites ,
    domain , web server , web hosting etc.
    Planning of a website
    HTML Basic
    About CMS and creating website in
    Wordpress

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”SEARCH ENGINE OPTIMIZATION” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    What is SEO?
    What are search engines and their
    functions ?
    Understanding traffic , keywords etc.
    Onpage optimization
    Off page optimization

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”PPC ADVERTISING (GOOGLE ADS)” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    Understanding inorganic search results
    Introduction to Google Ads & PPC advertising
    Setting up Google Ads account
    Understanding Google Ads account structure
    Campaigns, Adgroups, Ads, Keywords, etc.
    Types of Advertising campaigns-Search, Display, Video
    Difference between search display campaign

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”SOCIAL MEDIA MARKETING” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    What is social media
    Understanding the existing social media paradigms & psychology
    How social media marketing is different than others
    Facebook Marketing
    Linkedin Marketing
    Twitter Advertising

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”GOOGLE ANALYTICS” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    Introduction to Google analytics
    Understanding Google analytics account structure
    How to set up analytics account
    Hot to add analytics code in website
    How to setup goals
    Importance of funnels

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”MOBILE WEB MARKETING” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    Understanding Mobile Devices
    Fundamentals of Mobile marketing
    Advertising on mobile (App & Web)
    SMS marketing

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”ADSENSE BLOGGING” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    What is Adsense
    How to get approved for Adsense
    What is Blogging
    How to Blog
    Wordpress Themes and Plugins

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”AFFILIATES” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    What is Affiliates
    How to join and Earn with Affiliates
    Top Indian and Worldwide Bloggers
    How ot Earn Money with Blogging

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”ECOMMERCE MARKETING” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    What is Ecommerce
    Top Ecommerce Website around the world
    Ecommerce scenario in India

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”GOOGLE ADS CERTIFICATION” open=”no” style=”default” icon=”plus” anchor=”” class=””]

    Ads Fundamental
    Search Advertising
    Display Advertising
    Video Advertising
    Shopping Advertising
    Mobile Advertising

[/su_spoiler]
[/su_accordion]
[su_accordion][su_spoiler title=”WORK ON LIVE PROJECT” open=”no” style=”default” icon=”plus” anchor=”” class=””]

[/su_spoiler]
[/su_accordion]

ENQUIRY FORM

[contact-form-7 id=”548″ title=”Contact form 1″]