DIGITAL MARKETING

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones

OVERVIEW OF DIGITAL MARKETING

    What is marketing and digital marketing?
    Understanding Marketing and Digital Marketing Process?



WEBSITE CREATION

    Understanding about Internet , websites , domain , web server , web hosting etc.
    Planning of a website
    HTML Basic
    About CMS and creating website in WordPress
    Domain Booking
    Server & Hosting
    One Live Projec



SEARCH ENGINE OPTIMIZATION

    What is SEO?
    What are search engines and their functions ?
    Understanding traffic , keywords etc
    On page optimization
    Site Analysis
    Keyword Research With Google Keyword Planner
    Keyword Planning
    Domain
    URL Structure
    Title Tag
    Meta Tag
    Google Analytics (Code Generation)
    Canonical Tag
    H1 Tag
    Image Optimization (Alt Tag)
    Anchor Tag
    Content Optimization
    Sitemap Creation & Submission (html and xml)
    Robots.txt
    Custom 404
    01 Redirect
    .htaccess
    Off page optimization
    What is Off page SEO?
    Why Off page is Important
    What are Backlinks?
    Backlinks Creation Methods
    Difference Between Do Follow and No Follow Backlinks
    What is Google Page Rank
    How to Increase Google Page Rank
    Web Directory Submissions
    Social Bookmarking
    Article Writing & Submission
    Press Release Writing & Submission
    Comment Blogging
    Classifieds Posting
    Forum Posting
    Link Exchange (One way, two way and three way)
    Search Engine Submissions
    RSS Feeds
    Google Web Master Tool (Search Console )
    Bing Web Master Tool
    SEO Interview Questions
    Others SEO Tools



PPC ADVERTISING (GOOGLE ADS & EXPRESS)

    Understanding in organic search results
    ntroduction to Google ads & PPC advertising
    Overview of Microsoft Adcenter (Bing & Yahoo)
    Setting up Google ads account
    Understanding adwords account structure
    Campaigns, Adgroups, Ads, Keywords, etc.
    Types of Advertising campaigns-Search, Display,
    Difference between search & display campaign
    How does adwords rank ads
    Understanding adwords algorithm (adrank) in detail with examples
    What is quality score
    Why quality score is important What is CTR?
    Why CTR is important Understanding bids
    Advanced level bid strategies
    Enhanced CPC
    What are flexible bidding strategies
    Understanding ad-extensions
    Types of ad-extensions
    Adding ad-extensions in our Campaign
    Creating adgroups
    Finding relevant adgroups options using tool
    creating adgroups using tool
    Understanding keywords
    Finding relevant keywords
    Adding keywords in ad-group using keyword planner tool
    Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
    Examples of types of keywords
    Google Web Master Tool (Search Console )
    Creating ads
    understanding ad metrics Display & destination URL
    How to write a compelling ad copy
    Best & worst examples of ads Creating ads
    Tracking Performance/Conversion
    What is conversion tracking Why is it important
    How to set up conversion tracking
    Adding tracking code in your website
    Checking conversion stats
    Optimizing Search Campaigns
    Remarketing



SOCIAL MEDIA MARKETING

    What is social media
    understanding the existing social media paradigms & psychology
    How social media marketing is different than others



FACEBOOK & INSTAGRAM MARKETING

    Understanding Facebook marketing practical session
    Creating Facebook Page
    Increasing fans on fan page
    How to do marketing on fan page (with examples)
    Fan engagement
    Important apps to do fan page merketing
    Facebook Advertising
    Types of Facebook advertising
    Best practices for Facebook advertising
    Creating Facebook advertising campaign
    argeting in ad campaign
    Payment module-CPC vs CPM-CPA
    Setting up conversion tracking
    facebook instant articles
    facebook creator studio
    Ad breaks



LINKEDIN MARKETING

    What is Linkedin
    Understanding Linkedin
    company profile vs Individual Profiles (Difference between Individual and Company Profiles)
    Understanding Linkedin Groups (Manage Linkedin groups)
    How to do marketing on Linkedin groups
    Linkedin Advertising & it best Practices
    Increase ROI from Linkedin ads
    Linkedin Publishing



TWITTER ADVERTISING

    understanding twitter
    Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
    ow to do marketing on Twitter
    Black hat techniques of Twitter Marketing
    Advertising on Twitter
    Creating Campaigns
    Types of Ads
    Tools of twitter Marketing



QUORA MARKETING



VIDEO MARKETING

    Understanding Campaigns
    creating 1st campaign
    Importance of marketing
    Benefits of marketing
    using you tube for Business
    Developing you tube for Marketing strategy
    Get traffic through you tube channel/ to your website
    Create adgroup
    Targeting options
    YouTube Monetization
    How to Increase Youtube (Views, Subscriber Etc.)



GOOGLE ANALYTICS

    ntroduction to Google analytics
    How Google analytics works
    Understanding Google analytics account structure
    Understanding Gooogle analytics insights
    Understanding cookie tracking
    Types of cookie tracking used by Google analytics
    How to set up analytics account
    Hot to add analytics code in website
    Understanding goals and conversion how to setup goals?
    Understanding different types of goals
    Understanding bounce & bounce rate
    Difference between exit rate & bounce rate how to reduce bounce rate
    How to setup goals
    Importance of funnels
    How to integrate adwords and analytics account
    Benefits of integrating adwords & analytics
    Measuring performance of marketing campaigns via Google analytics
    Understanding filters & segments
    How to set up filters & segments
    How to view customized reports
    Monitoring traffic sources
    Monitoring traffic behavior
    Taking corrective actions if required
    GOOGLE ANALYTICS CERTIFICATION



MOBILE WEB MARKETING

    Understanding Mobile Devices
    Mobile Marketing and Social Media
    Mobile Marketing Measurement and Analytics
    Fundamentals of Mobile marketing
    Email Marketing
    Database Collection of Email Id’s
    Service provider (Mailchimp, Sendgrid)
    mail Templates
    App Store optimization (ASO)
    Addmob
    SMS marketing
    Whatsapp Marketing



DATA STRUCTURE AND ALGORITHMS CONTENT (USING C)



ONLINE REPUTATION MANAGEMENT (ORM)

    What is online reputation management
    Why online reputation management
    Understanding ORM scenario
    How to deal with criticism online
    ways to create positive brand image online
    Understanding tools for monitoring online reputation
    Step by step guide to overcome negative online reputation
    Best examples of online reputation management



ADSENSE & BLOGGING

    What is Adsense
    How to get approved for Adsense
    Cool trick to get Adsense approval by Google
    Using your adsense account interface Placing ads on your blog
    Creating blogs with our Free theme
    What is Blogging
    How to Blog
    What is WordPress and How to Create with WordPress
    Wordpress Themes and Plugins



AFFILIATES

    What is Affiliates
    How to join and Earn with Affiliates
    op Indian and Worldwide Bloggers
    How ot Earn Money with Blogging



ECOMMERCE MARKETING

    What is Ecommerce
    Top Ecommerce Website around the world
    Ecommerce scenario in India
    How to do SEO of an Ecommerce website
    Why you need a solid Ecommerce marketing strategy
    Formulating right Ecommerce marketing strategy
    Ecommerce business
    Case studies on Ecommerce website
    Opencart



HOW TO GRAB FREELANCING PROJECTS?



CERTIFICATIONS

    Google ads Fundamental
    Google ads Search
    Google ads Display
    Google ads Video
    Google ads Shopping
    Google ads Mobile
    Google Analytics
    Assessment Certification
    Techstack Certificates
    Hotspot


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